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2024-11-21

Theory Building und Testing (Bild von Martin dm on Canva)

Published by Clara Wawrina at 2024-11-21

How to… Theory Building und Testing

Habt ihr schon mal von Theory Building oder Testing gehört? Wir erklären euch in diesem Artikel, was genau unter diesen Forschungsansätzen zu verstehen ist und wann sie ihre Anwendung finden.

2024-06-13

Published by Clara Wawrina at 2024-06-13

Wie Plattformen und digitale Ökosysteme das Konsumentenerlebnis revolutionieren

Uber statt Taxis, Amazon statt traditionellem Einzelhandel, Spotify statt CDs und Apple statt Nokia – die Digitalisierung hat traditionelle Geschäftsmodelle auf den Kopf gestellt.

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